coup de cœur

what we make

the image is only the beginning

some work needs a campaign. some needs a film, a store, a game, a filter or all of the above. we build the form around the idea and the audience it has to reach.

the studio range

one point of view, in every form it needs.

the image can start a release, film can give it a pulse, and the digital world can make it somewhere people choose to return to.

direction

creative direction

the idea, the reference and the casting. we take a season or a launch from a first conversation to a shot list you can build a budget on.

the work around a release

one idea can leave the studio in more than one form.

image, film and digital are not separate add-ons. they are different ways the same point of view reaches people.

a campaign

the first image becomes a whole release.

we build the point of view, cast it, shoot it and cut it, then carry it through every place the campaign has to land.

creative direction · casting · stills · film · launch pages

a season

one visual language, held over time.

we turn a seasonal idea into a system that stays coherent from campaign and lookbook to product pages, paid media and the daily social layer.

campaign · lookbook · e-commerce · social · content systems

a digital moment

the digital piece has a reason to be entered.

we shape stores, campaign sites and product experiences, then extend them into games, interactive moments and AR or social filters when the idea calls for it.

e-commerce · campaign sites · gamified launches · AR and social

across the studio

the parts of a release we are usually asked to hold.

we can lead one discipline or make the throughline between several of them. the shape follows the brief, not a fixed package.

creative direction

the idea, the reference and the casting. we take a season or a launch from a first conversation to a shot list you can build a budget on.

concept · art direction · casting direction · image guidelines

photography

campaign, editorial, lookbook, beauty, still life and portrait, shot in studio or on location with the same eye either way.

campaign · editorial · lookbook · beauty · still life

film & motion

film and motion made alongside the stills rather than bolted on afterwards, so one production feeds every channel it needs to.

campaign film · fashion film · social cutdowns · post & grade

production

the unglamorous half, run properly. scouting, casting, permits, crew, call sheets and budgets.

model scouting · location scouting · crew & studio · on-set production

digital worlds

e-commerce, campaign sites and product experiences where the image system is built into every interaction. from a flagship store to a gamified launch, an AR face filter or a custom web tool, we make the digital layer people choose to enter.

e-commerce · campaign sites · gamified launches · AR & social filters · digital products · UX & front-end

brand & social

identity for houses that already have a point of view, and the always-on content that keeps it running between seasons.

identity · packaging · lookbooks & print · content systems

inside a commission

the work stays joined up from first reference to release.

one team can see what an image needs before it exists, while it is being made and when it has to perform in the world.

before the set

make the image legible before it is made.

references, casting, locations and a production plan that make the idea clear enough to protect once the work gets moving.

while it is made

keep the creative and practical calls in one room.

direction, production and post stay connected, so the useful decisions are made on the day rather than corrected after it.

when it goes live

give every surface the right version of the work.

the hero frame, the cutdown, the product detail and the interactive layer are planned to belong to the same release.

bring the brief

a reference, a launch date or a half-formed idea is enough to start

tell us what is moving, where it has to land and what it needs to make people feel. we will work out the right shape with you.

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