digital product
a shade finder that answers the real question: not which beige matches your skin, but what you will look like.
selling coverage makeup online has one hard problem. the customer is not asking which shade matches their skin, they are asking whether it will cover the birthmark, the scar or the patch of redness, and what they will look like afterwards. no swatch grid answers that. so we built something that does.
someone buying camouflage makeup is not asking which beige matches their skin. they are asking whether it will cover the birthmark, and what their face will look like afterwards. no colour chart answers that, which is why the objection to buying online is doubt rather than price.
the tool previews the matched shade on your own face at the coverage you chose, so you see the result before spending anything. that is the moment the decision is made. there is also a quiz for the many people who will not upload a photo of their face to a shop, and it stands on its own.
shades that are not in the range yet are shown and marked as coming rather than quietly swapped for the nearest one, and every result offers a real person as the fallback. a tool that admits an edge case beats a confident one that guesses, because a wrong match is a return.
images are used for the preview and discarded. for a tool whose subject is people photographing a condition on their face, that is not a compliance footnote. it is the reason anyone is willing to use it, and it is said on the screen where the choice is made.
concept, design and build by the studio. live at aspilon-shadematch.com and embedded in the Aspilon storefront.
