coup de cœur

e-commerce

Aspilon Cosmetics

the full storefront and the operator console behind it, designed and built end to end for a Belgian cosmetics house.

client
Aspilon Cosmetics
scope
e-commerce, design, front-end, back-end

Aspilon makes buildable camouflage coverage for visible skin differences, formulated in Ghent. we built the whole digital side: the storefront customers buy from, the console the team runs it from, and the shared code underneath both.

Next.jsTypeScriptStripe
6x
the average conversion rate for DTC beauty
$150k
revenue generated by the store
5
languages and currencies at launch

the whole digital side, not just a shop

the storefront customers buy from and the console the team runs it from, built together. the team edits pages, issues gift cards, adjusts the catalogue and changes what is live without asking anyone or waiting for a release.

international from the first day it opened

five languages and five currencies at launch, with prices, emails and routing that follow the customer rather than the head office. added later this is an expensive retrofit, so it was in the first build.

selling something people are careful about

coverage makeup for visible skin differences is not an impulse buy. the store is built around the questions that decide it: what the coverage looks like, which shade is yours, and what happens if it is wrong.

design and build by the studio: storefront, operator console, wholesale portal and shared packages. screens rendered from the source we shipped.

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